Purple Carrot #8 in Meal Kit Delivery
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Independent measurement about Purple Carrot — anyone can monitor a brand (brand teams, agencies, competitors). Paying never affects scores, and the ✓ badge stays reserved for verified representatives.
Score over time
Shaded band = 95% bootstrap confidence interval. Orange markers = methodology events (model releases, panel versions). How this works
By model
Perplexity
ChatGPT (OpenAI)
Claude (Anthropic)
Gemini (Google)
By question type
Where Purple Carrot shows up, by the intent behind the question. Every meal kit delivery panel asks the same balanced mix — 10 prompts per type — so these rates are directly comparable. A gap here (strong on recommendations, invisible on comparisons) is where AI visibility is being won or lost.
| Question type | Mentioned | Recommended |
|---|---|---|
| Recommendations “What's the best option for me?” | 17% | |
| Comparisons “How do the top options stack up?” | 9% | |
| Ready to buy “Which one should I actually get?” | 20% | |
| Problem-solving “I have this problem — what fixes it?” | 3% | |
| Informational “How does this kind of product work?” | 4% |
What the AIs say
Real answers from the latest measurement in which Purple Carrot appeared — the receipts behind the score.
Claude (Anthropic) · listed #1
"Which vegetarian meal kit service should I subscribe to starting this week?"
…area. But I can help you figure out the best choice by comparing the main options: **Popular vegetarian-friendly meal kit services:** - **Purple Carrot** – 100% plant-based/vegan, good for those avoiding all animal products - **HelloFresh** – Has a dedicated vegetarian plan option, wide variety, generally affordable - **Sunbasket…
Gemini (Google) · recommended · listed #1
"Is Purple Carrot better than Green Chef for vegetarian and plant-based meals?"
Whether **Purple Carrot** or **Green Chef** is better for vegetarian and plant-based meals depends on how strictly "plant-based" you want to be, how important organic certification is to you, and how muc…
ChatGPT (OpenAI) · recommended · listed #1
"Which vegetarian meal kit service should I subscribe to starting this week?"
…here are common top picks by goal (mostly U.S.-based examples — tell me region and I’ll tailor): - Best strictly plant-based and creative: Purple Carrot — vegan-focused recipes, good variety. - Best budget & widest availability: HelloFresh (Vegetarian plan) — affordable, simple recipes, frequent delivery windows. - Best organic /…
Perplexity · recommended · listed #1
"I want to try a vegetarian meal kit subscription, where should I sign up?"
If you want a **vegetarian meal kit subscription**, the most commonly recommended places to sign up are **Purple Carrot**, **Green Chef**, **HelloFresh**, **Blue Apron**, and **Marley Spoon**.[2][5][13][16] A practical way to choose: - **Purple Carrot** if you want a **fully plant-based/vegan-firs…
Where the AIs get it from
Domains cited by search-backed answers that mentioned Purple Carrot (24 answers, 2026-08-01). Your own domain is highlighted — presence in the others is the GEO opportunity.
| Cited domain | Answers citing it |
|---|---|
| reddit.com | 24 |
| bonappetit.com | 20 |
| cnet.com | 19 |
| vegananj.com | 15 |
| nypost.com | 15 |
| purplecarrot.com | 15 |
| deliveryrank.com | 15 |
| hellofresh.com | 14 |
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Head-to-head: Purple Carrot vs HelloFresh · Purple Carrot vs Factor · Purple Carrot vs Home Chef — or the full Meal Kit Delivery leaderboard.
Data from run #73. Methodology