HelloFresh #1 in Meal Kit Delivery
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Score over time
Shaded band = 95% bootstrap confidence interval. Orange markers = methodology events (model releases, panel versions). How this works
By model
Perplexity
ChatGPT (OpenAI)
Claude (Anthropic)
Gemini (Google)
By question type
Where HelloFresh shows up, by the intent behind the question. Every meal kit delivery panel asks the same balanced mix — 10 prompts per type — so these rates are directly comparable. A gap here (strong on recommendations, invisible on comparisons) is where AI visibility is being won or lost.
| Question type | Mentioned | Recommended |
|---|---|---|
| Recommendations “What's the best option for me?” | 55% | |
| Comparisons “How do the top options stack up?” | 5% | |
| Ready to buy “Which one should I actually get?” | 40% | |
| Problem-solving “I have this problem — what fixes it?” | 10% | |
| Informational “How does this kind of product work?” | 8% |
What the AIs say
Real answers from the latest measurement in which HelloFresh appeared — the receipts behind the score.
Claude (Anthropic) · listed #1
"What is generally considered the highest-rated meal kit on the market?"
…pricing, and offerings over time That said, meal kits that frequently appear near the top of various "best of" lists include names like **HelloFresh**, **Blue Apron**, **CookUnity**, and **Sunbasket**, but which one "wins" depends entirely on the specific ranking and what the reviewer prioritized. If you want an actual curren…
Gemini (Google) · recommended · listed #1
"What's a good meal kit option if I'm cooking just for myself?"
…ovide 2-portion meals. You cook once, eat one portion for dinner, and save the second portion for lunch or dinner the next day.* #### 1. **HelloFresh** (Best All-Around) * **How it works:** You get pre-measured ingredients for 2-portion meals. * **Why it’s great for singles:** HelloFresh has the most diverse menu and incredibly…
ChatGPT (OpenAI) · recommended · listed #1
"What is generally considered the highest-rated meal kit on the market?"
…what reviewers value (taste, price, diet options, sustainability, convenience). That said, a few services consistently top review lists: - HelloFresh — often rated best overall for variety, consistent quality and broad availability. - Sunbasket — highly rated for organic ingredients and health‑focused/clean‑eating options.…
Perplexity · recommended · listed #1
"My family has picky eaters and different diets, how do I find a meal kit that works for everyone?"
…with a big weekly menu**: a larger menu gives you more chances to find at least a few meals each week that work for different preferences. HelloFresh is repeatedly highlighted for its large menu and family-friendly options.[15][18][13] - **Use customization features**: protein swaps, ingredient exclusions, and preference filter…
Where the AIs get it from
Domains cited by search-backed answers that mentioned HelloFresh (122 answers, 2026-08-01). Your own domain is highlighted — presence in the others is the GEO opportunity.
| Cited domain | Answers citing it |
|---|---|
| reddit.com | 122 |
| youtube.com | 84 |
| cnet.com | 82 |
| wired.com | 72 |
| bonappetit.com | 72 |
| hellofresh.com | 56 |
| nytimes.com | 50 |
| mealfan.com | 42 |
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Head-to-head: HelloFresh vs Factor · HelloFresh vs Home Chef · HelloFresh vs Sunbasket — or the full Meal Kit Delivery leaderboard.
Data from run #73. Methodology