Blue Apron #6 in Meal Kit Delivery
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Score over time
Shaded band = 95% bootstrap confidence interval. Orange markers = methodology events (model releases, panel versions). How this works
By model
Perplexity
ChatGPT (OpenAI)
Claude (Anthropic)
Gemini (Google)
By question type
Where Blue Apron shows up, by the intent behind the question. Every meal kit delivery panel asks the same balanced mix — 10 prompts per type — so these rates are directly comparable. A gap here (strong on recommendations, invisible on comparisons) is where AI visibility is being won or lost.
| Question type | Mentioned | Recommended |
|---|---|---|
| Recommendations “What's the best option for me?” | 24% | |
| Comparisons “How do the top options stack up?” | 10% | |
| Ready to buy “Which one should I actually get?” | 27% | |
| Problem-solving “I have this problem — what fixes it?” | 8% | |
| Informational “How does this kind of product work?” | 5% |
What the AIs say
Real answers from the latest measurement in which Blue Apron appeared — the receipts behind the score.
Claude (Anthropic) · recommended · listed #1
"For date-night style cooking, is Blue Apron or Marley Spoon better for two?"
# Blue Apron vs. Marley Spoon for Date Night Both work well for couples, but they have different strengths depending on what you're looking for: ## Blue Apron **Best for:** Structured, guide…
Gemini (Google) · recommended · listed #1
"I'm considering buying meal kits for Thanksgiving dinner for two, what's a good option?"
…caled-down traditional sides. Here are the best Thanksgiving meal kit options for two, broken down by category: --- ### 1. Best Overall: Blue Apron Blue Apron is famous for its holiday boxes and consistently offers one of the best Thanksgiving menus specifically designed for two people. * **The Meal:** They typically offer…
ChatGPT (OpenAI) · listed #1
"For date-night style cooking, is Blue Apron or Marley Spoon better for two?"
Short answer: it depends on what kind of date-night you want. Quick comparison for two: - Blue Apron - Strengths: more consistently “chef-forward” / restaurant-style recipes and plating guides; often a bit more upscale and leisurely to cook (good for a multi-course, more involv…
Perplexity · recommended · listed #1
"I want to find a meal kit with no long-term commitment I can order today, any suggestions?"
Yes—if you want **no long-term commitment** and want to **order today**, the strongest options in the results are **Blue Apron** and **Green Chef**.[6][10][1] - **Blue Apron** is the best fit if you want a meal kit with **no subscription needed**; CNET says it is the **best no-subscription meal kit**, an…
Where the AIs get it from
Domains cited by search-backed answers that mentioned Blue Apron (88 answers, 2026-08-01). Your own domain is highlighted — presence in the others is the GEO opportunity.
| Cited domain | Answers citing it |
|---|---|
| reddit.com | 88 |
| cnet.com | 71 |
| bonappetit.com | 55 |
| youtube.com | 53 |
| wired.com | 53 |
| nytimes.com | 41 |
| deliveryrank.com | 36 |
| mealfan.com | 34 |
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Head-to-head: Blue Apron vs HelloFresh · Blue Apron vs Factor · Blue Apron vs Home Chef — or the full Meal Kit Delivery leaderboard.
Data from run #73. Methodology