Smartphones
The Smartphones AI-visibility leaderboard ranks 11 brands by how often Perplexity, ChatGPT (OpenAI), Gemini (Google) and Claude (Anthropic) mention and recommend them across a fixed panel of realistic buyer questions, re-measured every monthly cycle. Apple (iPhone) currently leads with a global visibility score of 52.1.
Shopping, not analyzing? Read the buyer's guide: The best smartphones, according to AI →
Movers
No statistically significant movement since the last run — all 11 tracked brands are stable within their confidence intervals. Muted hollow arrows in the standings below show drift that stayed within statistical noise.
Standings
| # | Brand | Global score | Per model |
|---|---|---|---|
| 1 | Apple (iPhone) | 52.1 ±2.3▽ −0.3 | |
| 2 | Samsung (Galaxy) | 43.7 ±2.4▽ −1.1 | |
| 3 | Google (Pixel) | 35.4 ±2.5▽ −1.1 | |
| 4 | Xiaomi | 22.4 ±2.5△ +1.5 | |
| 5 | OnePlus | 20.4 ±1.9△ +0.2 | |
| 6 | Motorola | 19.6 ±2.1▽ −0.3 | |
| 7△1 | ASUS (phones) | 16.9 ±3.0▽ −0.2 | |
| 8▽1 | Fairphone | 16.2 ±3.7▽ −2.5 | |
| 9 | Nothing | 14.9 ±3.1△ +2.0 | |
| 10△1 | TCL (phones) | 13.6 ±2.5△ +1.0 | |
| 11▽1 | Sony (Xperia) | 12.5 ±1.7▽ −0.4 |
What the AIs cite
The domains search-backed assistants relied on when answering this industry's questions (2026-08-01). Getting featured on these is the most direct lever on AI visibility.
| Domain | Answers citing it |
|---|---|
| youtube.com | 285 |
| reddit.com | 270 |
| cnet.com | 105 |
| facebook.com | 100 |
| tomsguide.com | 96 |
| pcmag.com | 86 |
| techadvisor.com | 80 |
| gsmarena.com | 78 |
| phonearena.com | 76 |
| bestbuy.com | 75 |
Head-to-head: Apple (iPhone) vs Samsung (Galaxy) · Apple (iPhone) vs Google (Pixel) · Samsung (Galaxy) vs Google (Pixel)
Global score = market-share-weighted blend of per-model visibility scores (0–100). Methodology
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