Farmers Insurance vs Progressive
AI visibility head-to-head, Car Insurance (US) — run #52 (2026-07-13). Progressive leads with statistical confidence (non-overlapping 95% CIs).
vs
Progressive · leads
31.8
95% CI29.4–34.0
Industry rank#3
openai26.3
perplexity36.5
google49.8
anthropic30.4
By question type
Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.
| Question type | Farmers Insurance | Progressive |
|---|---|---|
| Recommendations “What's the best option for me?” | 9% | 67% |
| Comparisons “How do the top options stack up?” | 10% | 22% |
| Ready to buy “Which one should I actually get?” | 1% | 58% |
| Problem-solving “I have this problem — what fixes it?” | 0% | 29% |
| Informational “How does this kind of product work?” | 8% | 37% |
Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology