← Car Insurance (US)

Esurance vs Progressive

AI visibility head-to-head, Car Insurance (US) — run #52 (2026-07-13). Progressive leads with statistical confidence (non-overlapping 95% CIs).

Esurance

12.6
95% CI10.4–13.8
Industry rank#16
openai12.3
perplexity15.6
google12.3
anthropic13.4
vs

Progressive · leads

31.8
95% CI29.4–34.0
Industry rank#3
openai26.3
perplexity36.5
google49.8
anthropic30.4

By question type

Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.

Question typeEsuranceProgressive
Recommendations
“What's the best option for me?”
0%67%
Comparisons
“How do the top options stack up?”
10%22%
Ready to buy
“Which one should I actually get?”
1%58%
Problem-solving
“I have this problem — what fixes it?”
0%29%
Informational
“How does this kind of product work?”
2%37%

Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology