← Running Shoes

Adidas vs Hoka

AI visibility head-to-head, Running Shoes — run #68 (2026-08-01). Hoka leads with statistical confidence (non-overlapping 95% CIs).

Adidas

18.0
95% CI16.1–20.0
Industry rank#10
perplexity27.4
google21.4
openai16.5
anthropic17.3
vs

Hoka · leads

45.1
95% CI42.5–47.7
Industry rank#2
perplexity33.9
google47.1
openai46.3
anthropic33.8

By question type

Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.

Question typeAdidasHoka
Recommendations
“What's the best option for me?”
18%78%
Comparisons
“How do the top options stack up?”
10%21%
Ready to buy
“Which one should I actually get?”
42%53%
Problem-solving
“I have this problem — what fixes it?”
2%45%
Informational
“How does this kind of product work?”
18%41%

Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology

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