TaxHawk vs TurboTax
AI visibility head-to-head, Tax Software — run #78 (2026-08-01). TurboTax leads with statistical confidence (non-overlapping 95% CIs).
TaxHawk
21.7
95% CI8.0–25.7
Industry rank#8
perplexity23.8
google-search20.1
openai-search26.1
google25.9
openai19.9
anthropic25.9
vs
TurboTax · leads
53.3
95% CI50.6–55.6
Industry rank#1
perplexity50.4
google-search54.2
openai-search49.9
google58.5
openai52.4
anthropic48.3
By question type
Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.
| Question type | TaxHawk | TurboTax |
|---|---|---|
| Recommendations “What's the best option for me?” | 0% | 88% |
| Comparisons “How do the top options stack up?” | 9% | 56% |
| Ready to buy “Which one should I actually get?” | 0% | 78% |
| Problem-solving “I have this problem — what fixes it?” | 0% | 61% |
| Informational “How does this kind of product work?” | 0% | 26% |
Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology
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