← Car Insurance (US)

Progressive vs Safeco

AI visibility head-to-head, Car Insurance (US) — run #52 (2026-07-13). Progressive leads with statistical confidence (non-overlapping 95% CIs).

Progressive · leads

31.8
95% CI29.4–34.0
Industry rank#3
openai26.3
perplexity36.5
google49.8
anthropic30.4
vs

Safeco

13.6
95% CI12.8–14.5
Industry rank#11
openai13.8
perplexity12.3
google12.8
anthropic15.6

By question type

Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.

Question typeProgressiveSafeco
Recommendations
“What's the best option for me?”
67%0%
Comparisons
“How do the top options stack up?”
22%10%
Ready to buy
“Which one should I actually get?”
58%1%
Problem-solving
“I have this problem — what fixes it?”
29%0%
Informational
“How does this kind of product work?”
37%0%

Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology