Mullvad vs Surfshark

AI visibility head-to-head, VPN Services — run #70 (2026-08-01). Current scores are statistically indistinguishable (overlapping 95% CIs).

Mullvad

32.9

95% CI30.2–35.6

Industry rank#4

perplexity23.9

google-search28.8

openai-search27.8

openai34.1

anthropic32.1

google31.5

Surfshark

38.5

95% CI35.5–40.9

Industry rank#3

perplexity36.7

google-search42.2

openai-search31.6

openai38.2

anthropic30.1

google42.4

By question type

Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.

Question type	Mullvad	Surfshark
Recommendations “What's the best option for me?”	52%	71%
Comparisons “How do the top options stack up?”	15%	21%
Ready to buy “Which one should I actually get?”	48%	76%
Problem-solving “I have this problem — what fixes it?”	11%	17%
Informational “How does this kind of product work?”	6%	5%

Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology

Wondering how your own brand stacks up?

See exactly what ChatGPT, Claude, Gemini, and Perplexity say about any brand — yours, a client's, a rival's. Free baseline scan, no credit card.