Mullvad vs NordVPN
AI visibility head-to-head, VPN Services — run #70 (2026-08-01). NordVPN leads with statistical confidence (non-overlapping 95% CIs).
Mullvad
32.9
95% CI30.2–35.6
Industry rank#4
perplexity23.9
google-search28.8
openai-search27.8
openai34.1
anthropic32.1
google31.5
vs
NordVPN · leads
40.4
95% CI37.6–42.9
Industry rank#1
perplexity44.7
google-search49.3
openai-search38.5
openai37.2
anthropic35.9
google51.9
By question type
Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.
| Question type | Mullvad | NordVPN |
|---|---|---|
| Recommendations “What's the best option for me?” | 52% | 88% |
| Comparisons “How do the top options stack up?” | 15% | 24% |
| Ready to buy “Which one should I actually get?” | 48% | 72% |
| Problem-solving “I have this problem — what fixes it?” | 11% | 24% |
| Informational “How does this kind of product work?” | 6% | 8% |
Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology
Wondering how your own brand stacks up?
See exactly what ChatGPT, Claude, Gemini, and Perplexity say about any brand — yours, a client's, a rival's. Free baseline scan, no credit card.
Scan your brand free →