← Car Insurance (US)

Mercury Insurance vs Progressive

AI visibility head-to-head, Car Insurance (US) — run #52 (2026-07-13). Progressive leads with statistical confidence (non-overlapping 95% CIs).

Mercury Insurance

11.8
95% CI9.8–13.2
Industry rank#20
openai11.3
perplexity12.7
google11.9
anthropic16.5
vs

Progressive · leads

31.8
95% CI29.4–34.0
Industry rank#3
openai26.3
perplexity36.5
google49.8
anthropic30.4

By question type

Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.

Question typeMercury InsuranceProgressive
Recommendations
“What's the best option for me?”
11%67%
Comparisons
“How do the top options stack up?”
9%22%
Ready to buy
“Which one should I actually get?”
2%58%
Problem-solving
“I have this problem — what fixes it?”
1%29%
Informational
“How does this kind of product work?”
0%37%

Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology