Car Insurance (US)

Lemonade vs State Farm

AI visibility head-to-head, Car Insurance (US) — run #52 (2026-07-13). State Farm leads with statistical confidence (non-overlapping 95% CIs).

Lemonade

16.8
95% CI12.820.7
Industry rank#10
openai14.7
perplexity26.3
google20.0
anthropic23.3
vs

State Farm · leads

34.7
95% CI32.237.0
Industry rank#2
openai30.2
perplexity37.3
google50.1
anthropic32.2

Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.

Question typeLemonadeState Farm
Recommendations
What's the best option for me?
5%75%
Comparisons
How do the top options stack up?
10%25%
Ready to buy
Which one should I actually get?
1%52%
Problem-solving
I have this problem — what fixes it?
2%30%
Informational
How does this kind of product work?
1%34%

Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology