HubSpot vs Insightly
AI visibility head-to-head, CRM / Sales Software — run #65 (2026-08-01). HubSpot leads with statistical confidence (non-overlapping 95% CIs).
HubSpot · leads
70.4
95% CI68.3–72.2
Industry rank#1
perplexity69.0
google-search62.1
openai-search73.3
openai71.4
anthropic70.8
google67.1
vs
Insightly
5.6
95% CI4.5–6.6
Industry rank#16
perplexity8.5
google-search0.0
openai-search3.3
openai6.6
anthropic10.1
google0.0
By question type
Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.
| Question type | HubSpot | Insightly |
|---|---|---|
| Recommendations “What's the best option for me?” | 94% | 1% |
| Comparisons “How do the top options stack up?” | 52% | 3% |
| Ready to buy “Which one should I actually get?” | 93% | 8% |
| Problem-solving “I have this problem — what fixes it?” | 82% | 3% |
| Informational “How does this kind of product work?” | 98% | 15% |
Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology
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