H&R Block vs TaxSlayer

AI visibility head-to-head, Tax Software — run #78 (2026-08-01). H&R Block leads with statistical confidence (non-overlapping 95% CIs).

H&R Block · leads

43.9

95% CI41.2–46.3

Industry rank#2

perplexity42.7

google-search44.2

openai-search40.1

google45.2

openai44.0

anthropic39.3

TaxSlayer

27.2

95% CI24.7–29.6

Industry rank#7

perplexity25.6

google-search39.3

openai-search22.8

google36.4

openai24.8

anthropic26.6

By question type

Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.

Question type	H&R Block	TaxSlayer
Recommendations “What's the best option for me?”	78%	36%
Comparisons “How do the top options stack up?”	44%	26%
Ready to buy “Which one should I actually get?”	75%	48%
Problem-solving “I have this problem — what fixes it?”	58%	39%
Informational “How does this kind of product work?”	22%	15%

Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology

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