← Running Shoes

Hoka vs Under Armour

AI visibility head-to-head, Running Shoes — run #68 (2026-08-01). Hoka leads with statistical confidence (non-overlapping 95% CIs).

Hoka · leads

45.1
95% CI42.5–47.7
Industry rank#2
perplexity33.9
google47.1
openai46.3
anthropic33.8
vs

Under Armour

19.2
95% CI13.5–23.5
Industry rank#9
perplexity17.8
google15.6
openai19.7
anthropic26.2

By question type

Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.

Question typeHokaUnder Armour
Recommendations
“What's the best option for me?”
78%0%
Comparisons
“How do the top options stack up?”
21%10%
Ready to buy
“Which one should I actually get?”
53%0%
Problem-solving
“I have this problem — what fixes it?”
45%0%
Informational
“How does this kind of product work?”
41%0%

Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology

Wondering how your own brand stacks up?

See exactly what ChatGPT, Claude, Gemini, and Perplexity say about any brand — yours, a client's, a rival's. Free baseline scan, no credit card.