← Tax Software

FreeTaxUSA vs TurboTax

AI visibility head-to-head, Tax Software — run #78 (2026-08-01). TurboTax leads with statistical confidence (non-overlapping 95% CIs).

FreeTaxUSA

35.0
95% CI32.5–37.4
Industry rank#5
perplexity33.3
google-search55.0
openai-search29.7
google50.4
openai30.7
anthropic34.5
vs

TurboTax · leads

53.3
95% CI50.6–55.6
Industry rank#1
perplexity50.4
google-search54.2
openai-search49.9
google58.5
openai52.4
anthropic48.3

By question type

Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.

Question typeFreeTaxUSATurboTax
Recommendations
“What's the best option for me?”
66%88%
Comparisons
“How do the top options stack up?”
27%56%
Ready to buy
“Which one should I actually get?”
58%78%
Problem-solving
“I have this problem — what fixes it?”
52%61%
Informational
“How does this kind of product work?”
11%26%

Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology

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