ExpressVPN vs Mullvad
AI visibility head-to-head, VPN Services — run #70 (2026-08-01). ExpressVPN leads with statistical confidence (non-overlapping 95% CIs).
ExpressVPN · leads
38.7
95% CI35.9–41.6
Industry rank#2
perplexity29.7
google-search34.5
openai-search35.4
openai38.9
anthropic33.9
google41.8
vs
Mullvad
32.9
95% CI30.2–35.6
Industry rank#4
perplexity23.9
google-search28.8
openai-search27.8
openai34.1
anthropic32.1
google31.5
By question type
Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.
| Question type | ExpressVPN | Mullvad |
|---|---|---|
| Recommendations “What's the best option for me?” | 79% | 52% |
| Comparisons “How do the top options stack up?” | 24% | 15% |
| Ready to buy “Which one should I actually get?” | 39% | 48% |
| Problem-solving “I have this problem — what fixes it?” | 23% | 11% |
| Informational “How does this kind of product work?” | 7% | 6% |
Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology
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