← Laptops

Dell vs Microsoft (Surface)

AI visibility head-to-head, Laptops — run #80 (2026-08-01). Dell leads with statistical confidence (non-overlapping 95% CIs).

Dell · leads

37.0
95% CI34.2–39.5
Industry rank#3
perplexity21.6
openai40.7
anthropic31.4
google29.7
vs

Microsoft (Surface)

18.0
95% CI15.6–20.3
Industry rank#7
perplexity19.1
openai18.1
anthropic17.7
google17.4

By question type

Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.

Question typeDellMicrosoft (Surface)
Recommendations
“What's the best option for me?”
60%13%
Comparisons
“How do the top options stack up?”
20%20%
Ready to buy
“Which one should I actually get?”
38%2%
Problem-solving
“I have this problem — what fixes it?”
26%8%
Informational
“How does this kind of product work?”
30%11%

Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology

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