Close vs Salesforce
AI visibility head-to-head, CRM / Sales Software — run #65 (2026-08-01). Salesforce leads with statistical confidence (non-overlapping 95% CIs).
Close
24.1
95% CI21.6–26.8
Industry rank#7
perplexity23.7
google-search18.8
openai-search21.7
openai24.9
anthropic26.9
google20.7
vs
Salesforce · leads
47.9
95% CI45.2–50.6
Industry rank#3
perplexity44.3
google-search45.7
openai-search49.7
openai49.0
anthropic41.9
google46.6
By question type
Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.
| Question type | Close | Salesforce |
|---|---|---|
| Recommendations “What's the best option for me?” | 20% | 58% |
| Comparisons “How do the top options stack up?” | 13% | 30% |
| Ready to buy “Which one should I actually get?” | 24% | 40% |
| Problem-solving “I have this problem — what fixes it?” | 19% | 56% |
| Informational “How does this kind of product work?” | 30% | 78% |
Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology
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