← Antivirus Software

Bitdefender vs Kaspersky

AI visibility head-to-head, Antivirus Software — run #89 (2026-08-01). Bitdefender leads with statistical confidence (non-overlapping 95% CIs).

Bitdefender · leads

46.7
95% CI44.1–49.1
Industry rank#2
openai45.3
anthropic42.5
google54.8
perplexity38.8
vs

Kaspersky

25.1
95% CI22.3–27.5
Industry rank#6
openai26.6
anthropic20.5
google23.3
perplexity16.9

By question type

Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.

Question typeBitdefenderKaspersky
Recommendations
“What's the best option for me?”
83%30%
Comparisons
“How do the top options stack up?”
25%10%
Ready to buy
“Which one should I actually get?”
61%28%
Problem-solving
“I have this problem — what fixes it?”
52%30%
Informational
“How does this kind of product work?”
28%14%

Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology

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