Kaspersky #6 in Antivirus Software
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Independent measurement about Kaspersky — anyone can monitor a brand (brand teams, agencies, competitors). Paying never affects scores, and the ✓ badge stays reserved for verified representatives.
Score over time
Shaded band = 95% bootstrap confidence interval. Orange markers = methodology events (model releases, panel versions). How this works
By model
ChatGPT (OpenAI)
Claude (Anthropic)
Gemini (Google)
Perplexity
By question type
Where Kaspersky shows up, by the intent behind the question. Every antivirus software panel asks the same balanced mix — 10 prompts per type — so these rates are directly comparable. A gap here (strong on recommendations, invisible on comparisons) is where AI visibility is being won or lost.
| Question type | Mentioned | Recommended |
|---|---|---|
| Recommendations “What's the best option for me?” | 10% | |
| Comparisons “How do the top options stack up?” | 6% | |
| Ready to buy “Which one should I actually get?” | 11% | |
| Problem-solving “I have this problem — what fixes it?” | 11% | |
| Informational “How does this kind of product work?” | 7% |
What the AIs say
Real answers from the latest measurement in which Kaspersky appeared — the receipts behind the score.
Claude (Anthropic) · listed #1
"Is McAfee better than Kaspersky for everyday home use?"
# McAfee vs. Kaspersky for Home Use There's no simple "better" answer—it depends on your priorities. Here's a balanced breakdown: **Kaspersky strengths:** - Consistently top-tier malware detection in…
Gemini (Google) · listed #1
"My antivirus keeps flagging safe files as threats, how do I fix these false positives?"
…* **If only 1 to 3 obscure engines flag it:** It is almost certainly a false positive. * **If 10+ major engines flag it (like Microsoft, Kaspersky, Bitdefender):** It is highly likely the file is actually infected. --- ### Step 2: Restore the File from Quarantine If the file is safe but your antivirus deleted or quarantine…
ChatGPT (OpenAI) · recommended · listed #1
"Is McAfee better than Kaspersky for everyday home use?"
…use, but which is “better” depends on what you care most about: - If your top priorities are raw protection scores and low system impact, Kaspersky typically ranks at or near the top in independent lab tests. - If you care about bundled extras (identity/credit-monitoring in some regions), easy multi-device licensing, or prefe…
Perplexity · recommended · listed #1
"Is McAfee better than Kaspersky for everyday home use?"
For **everyday home use**, **Kaspersky is usually the better pick for protection quality**, while **McAfee is better if you want coverage for many devices and extra bundled features**.[1][2] The main difference in the…
Where the AIs get it from
Domains cited by search-backed answers that mentioned Kaspersky (18 answers, 2026-08-01). Your own domain is highlighted — presence in the others is the GEO opportunity.
| Cited domain | Answers citing it |
|---|---|
| youtube.com | 18 |
| reddit.com | 17 |
| learn.microsoft.com | 10 |
| security.org | 9 |
| comparitech.com | 8 |
| kaspersky.com own domain | 7 |
| techadvisor.com | 6 |
| temperstack.com | 6 |
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Head-to-head: Kaspersky vs Microsoft Defender · Kaspersky vs Bitdefender · Kaspersky vs Malwarebytes — or the full Antivirus Software leaderboard.
Data from run #89. Methodology