Kaspersky #6 in Antivirus Software
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Score over time
Score 25.5 (95% CI 23.1–27.9) as of 2026-07-13. The trend line appears once a second monthly run lands.
Shaded band = 95% bootstrap confidence interval. Orange markers = methodology events (model releases, panel versions). How this works
By model
Perplexity
Gemini (Google)
ChatGPT (OpenAI)
Claude (Anthropic)
By question type
Where Kaspersky shows up, by the intent behind the question. Every antivirus software panel asks the same balanced mix — 10 prompts per type — so these rates are directly comparable. A gap here (strong on recommendations, invisible on comparisons) is where AI visibility is being won or lost.
| Question type | Mentioned | Recommended |
|---|---|---|
| Recommendations “What's the best option for me?” | 16% | |
| Comparisons “How do the top options stack up?” | 3% | |
| Ready to buy “Which one should I actually get?” | 18% | |
| Problem-solving “I have this problem — what fixes it?” | 13% | |
| Informational “How does this kind of product work?” | 8% |
What the AIs say
Real answers from the latest measurement in which Kaspersky appeared — the receipts behind the score.
Claude (Anthropic) · listed #1
"Comparing McAfee and Kaspersky, which is more suitable for a typical household?"
# McAfee vs. Kaspersky for Home Use Both are solid choices, but here's how they compare for typical household needs: ## Kaspersky **Strengths:** - Consistently top-tier malware detection rates in inde…
Gemini (Google) · listed #1
"Antivirus software keeps blocking legitimate programs, what can I do about it?"
…. * If only **1 to 3** obscure engines flag it, it is almost certainly a false positive. * If **10+** major engines (like Microsoft, Kaspersky, Bitdefender, Symantec) flag it, the file is likely dangerous. --- ### Step 2: Restore the File from Quarantine Most antivirus programs immediately move "threats" to a secure fo…
ChatGPT (OpenAI) · recommended · listed #1
"Comparing McAfee and Kaspersky, which is more suitable for a typical household?"
…ousehold—but the best choice depends on your priorities: - If you want slightly better malware detection and a lighter performance impact: Kaspersky is often the top pick in independent lab tests. - If you prefer bundled family extras, marketing/identity services, and a US-based vendor (or you’re worried about geopolitical r…
Perplexity · listed #1
"Should I purchase a 2-3 year antivirus subscription to save money, or go year by year?"
…retailers like Amazon or Newegg is consistently cheaper than buying directly from the company's website [1][9]. Users report finding 3-year Kaspersky licenses for roughly **$10.40** on Amazon, illustrating how third-party deals can drastically undercut official multi-year pricing [1]. * **Renewal Costs Often Exceed New User P…
Where the AIs get it from
Domains cited by search-backed answers that mentioned Kaspersky (56 answers, 2026-07-13). Your own domain is highlighted — presence in the others is the GEO opportunity.
| Cited domain | Answers citing it |
|---|---|
| reddit.com | 54 |
| youtube.com | 36 |
| security.org | 23 |
| avg.com | 17 |
| learn.microsoft.com | 17 |
| facebook.com | 16 |
| pcmag.com | 15 |
| avast.com | 14 |
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Head-to-head: Kaspersky vs Microsoft Defender · Kaspersky vs Bitdefender · Kaspersky vs Malwarebytes — or the full Antivirus Software leaderboard.
Data from run #58. Methodology