← Car Insurance (US)

Auto-Owners Insurance vs GEICO

AI visibility head-to-head, Car Insurance (US) — run #52 (2026-07-13). GEICO leads with statistical confidence (non-overlapping 95% CIs).

Auto-Owners Insurance

12.8
95% CI11.2–14.4
Industry rank#15
openai11.5
perplexity15.5
google17.0
anthropic12.8
vs

GEICO · leads

37.2
95% CI34.5–39.6
Industry rank#1
openai34.4
perplexity47.2
google44.7
anthropic35.5

By question type

Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.

Question typeAuto-Owners InsuranceGEICO
Recommendations
“What's the best option for me?”
25%69%
Comparisons
“How do the top options stack up?”
11%26%
Ready to buy
“Which one should I actually get?”
11%62%
Problem-solving
“I have this problem — what fixes it?”
2%27%
Informational
“How does this kind of product work?”
2%34%

Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology