Apple (iPhone) vs Sony (Xperia)
AI visibility head-to-head, Smartphones — run #79 (2026-08-01). Apple (iPhone) leads with statistical confidence (non-overlapping 95% CIs).
Apple (iPhone) · leads
52.1
95% CI49.8–54.4
Industry rank#1
perplexity45.2
openai50.9
google58.7
anthropic50.1
vs
By question type
Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.
| Question type | Apple (iPhone) | Sony (Xperia) |
|---|---|---|
| Recommendations “What's the best option for me?” | 61% | 7% |
| Comparisons “How do the top options stack up?” | 50% | 10% |
| Ready to buy “Which one should I actually get?” | 53% | 4% |
| Problem-solving “I have this problem — what fixes it?” | 60% | 3% |
| Informational “How does this kind of product work?” | 56% | 6% |
Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology
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