Agoda vs Booking.com
AI visibility head-to-head, Hotel & Travel Booking — run #75 (2026-08-01). Booking.com leads with statistical confidence (non-overlapping 95% CIs).
Agoda
19.7
95% CI17.5–21.9
Industry rank#8
perplexity19.5
openai-search17.9
google22.4
google-search22.4
openai18.9
anthropic20.5
vs
Booking.com · leads
46.9
95% CI44.4–49.1
Industry rank#1
perplexity41.7
openai-search40.5
google48.3
google-search46.5
openai47.0
anthropic46.0
By question type
Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.
| Question type | Agoda | Booking.com |
|---|---|---|
| Recommendations “What's the best option for me?” | 28% | 67% |
| Comparisons “How do the top options stack up?” | 11% | 39% |
| Ready to buy “Which one should I actually get?” | 15% | 70% |
| Problem-solving “I have this problem — what fixes it?” | 6% | 56% |
| Informational “How does this kind of product work?” | 2% | 26% |
Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology
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