← Running Shoes

Adidas vs ASICS

AI visibility head-to-head, Running Shoes — run #68 (2026-08-01). ASICS leads with statistical confidence (non-overlapping 95% CIs).

Adidas

18.0
95% CI16.1–20.0
Industry rank#10
perplexity27.4
google21.4
openai16.5
anthropic17.3
vs

ASICS · leads

38.9
95% CI36.4–41.3
Industry rank#3
perplexity39.7
google44.0
openai37.3
anthropic38.5

By question type

Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.

Question typeAdidasASICS
Recommendations
“What's the best option for me?”
18%87%
Comparisons
“How do the top options stack up?”
10%23%
Ready to buy
“Which one should I actually get?”
42%45%
Problem-solving
“I have this problem — what fixes it?”
2%43%
Informational
“How does this kind of product work?”
18%31%

Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology

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