ActiveCampaign vs HubSpot
AI visibility head-to-head, CRM / Sales Software — run #65 (2026-08-01). HubSpot leads with statistical confidence (non-overlapping 95% CIs).
ActiveCampaign
22.4
95% CI19.7–24.9
Industry rank#9
perplexity22.3
google-search22.6
openai-search21.8
openai23.9
anthropic15.4
google19.6
vs
HubSpot · leads
70.4
95% CI68.3–72.2
Industry rank#1
perplexity69.0
google-search62.1
openai-search73.3
openai71.4
anthropic70.8
google67.1
By question type
Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.
| Question type | ActiveCampaign | HubSpot |
|---|---|---|
| Recommendations “What's the best option for me?” | 13% | 94% |
| Comparisons “How do the top options stack up?” | 12% | 52% |
| Ready to buy “Which one should I actually get?” | 13% | 93% |
| Problem-solving “I have this problem — what fixes it?” | 7% | 82% |
| Informational “How does this kind of product work?” | 9% | 98% |
Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology
Wondering how your own brand stacks up?
See exactly what ChatGPT, Claude, Gemini, and Perplexity say about any brand — yours, a client's, a rival's. Free baseline scan, no credit card.
Scan your brand free →