Streaming Services

Netflix vs Peacock

AI visibility head-to-head, Streaming Services — run #67 (2026-08-01). Netflix leads with statistical confidence (non-overlapping 95% CIs).

Netflix · leads

40.0
95% CI37.842.4
Industry rank#1
perplexity34.5
openai40.0
anthropic39.4
google41.6
vs

Peacock

23.5
95% CI21.425.6
Industry rank#10
perplexity22.2
openai22.0
anthropic21.6
google29.7

Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.

Question typeNetflixPeacock
Recommendations
What's the best option for me?
51%28%
Comparisons
How do the top options stack up?
23%22%
Ready to buy
Which one should I actually get?
30%31%
Problem-solving
I have this problem — what fixes it?
44%39%
Informational
How does this kind of product work?
63%30%

Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology

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