IRS Free File vs TaxSlayer
AI visibility head-to-head, Tax Software — run #78 (2026-08-01). IRS Free File leads with statistical confidence (non-overlapping 95% CIs).
IRS Free File · leads
41.0
95% CI38.0–43.2
Industry rank#3
perplexity41.3
google-search35.1
openai-search40.9
google34.3
openai42.9
anthropic40.6
vs
TaxSlayer
27.2
95% CI24.7–29.6
Industry rank#7
perplexity25.6
google-search39.3
openai-search22.8
google36.4
openai24.8
anthropic26.6
By question type
Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.
| Question type | IRS Free File | TaxSlayer |
|---|---|---|
| Recommendations “What's the best option for me?” | 36% | 36% |
| Comparisons “How do the top options stack up?” | 15% | 26% |
| Ready to buy “Which one should I actually get?” | 36% | 48% |
| Problem-solving “I have this problem — what fixes it?” | 60% | 39% |
| Informational “How does this kind of product work?” | 39% | 15% |
Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology
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