IRS Free File vs Jackson Hewitt

AI visibility head-to-head, Tax Software — run #78 (2026-08-01). IRS Free File leads with statistical confidence (non-overlapping 95% CIs).

IRS Free File · leads

41.0

95% CI38.0–43.2

Industry rank#3

perplexity41.3

google-search35.1

openai-search40.9

google34.3

openai42.9

anthropic40.6

Jackson Hewitt

15.4

95% CI11.7–18.6

Industry rank#10

perplexity23.8

google-search13.6

openai-search11.3

google17.6

openai13.2

anthropic26.0

By question type

Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.

Question type	IRS Free File	Jackson Hewitt
Recommendations “What's the best option for me?”	36%	1%
Comparisons “How do the top options stack up?”	15%	10%
Ready to buy “Which one should I actually get?”	36%	0%
Problem-solving “I have this problem — what fixes it?”	60%	2%
Informational “How does this kind of product work?”	39%	0%

Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology

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