← Mattresses

Helix vs WinkBeds

AI visibility head-to-head, Mattresses — run #87 (2026-08-01). Helix leads with statistical confidence (non-overlapping 95% CIs).

Helix · leads

22.2
95% CI19.7–24.9
Industry rank#3
openai19.8
anthropic17.8
google30.2
perplexity28.7
vs

WinkBeds

15.8
95% CI13.9–17.6
Industry rank#17
openai16.0
anthropic11.6
google15.7
perplexity19.2

By question type

Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.

Question typeHelixWinkBeds
Recommendations
“What's the best option for me?”
37%31%
Comparisons
“How do the top options stack up?”
11%10%
Ready to buy
“Which one should I actually get?”
11%5%
Problem-solving
“I have this problem — what fixes it?”
2%1%
Informational
“How does this kind of product work?”
8%5%

Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology

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