HBO Max vs Hulu
AI visibility head-to-head, Streaming Services — run #67 (2026-08-01). Hulu leads with statistical confidence (non-overlapping 95% CIs).
vs
By question type
Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.
| Question type | HBO Max | Hulu |
|---|---|---|
| Recommendations “What's the best option for me?” | 23% | 66% |
| Comparisons “How do the top options stack up?” | 12% | 23% |
| Ready to buy “Which one should I actually get?” | 41% | 60% |
| Problem-solving “I have this problem — what fixes it?” | 30% | 61% |
| Informational “How does this kind of product work?” | 51% | 65% |
Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology
Wondering how your own brand stacks up?
See exactly what ChatGPT, Claude, Gemini, and Perplexity say about any brand — yours, a client's, a rival's. Free baseline scan, no credit card.
Scan your brand free →