ExpressVPN vs NordVPN
AI visibility head-to-head, VPN Services — run #70 (2026-08-01). Current scores are statistically indistinguishable (overlapping 95% CIs).
ExpressVPN
38.7
95% CI35.9–41.6
Industry rank#2
perplexity29.7
google-search34.5
openai-search35.4
openai38.9
anthropic33.9
google41.8
vs
NordVPN
40.4
95% CI37.6–42.9
Industry rank#1
perplexity44.7
google-search49.3
openai-search38.5
openai37.2
anthropic35.9
google51.9
By question type
Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.
| Question type | ExpressVPN | NordVPN |
|---|---|---|
| Recommendations “What's the best option for me?” | 79% | 88% |
| Comparisons “How do the top options stack up?” | 24% | 24% |
| Ready to buy “Which one should I actually get?” | 39% | 72% |
| Problem-solving “I have this problem — what fixes it?” | 23% | 24% |
| Informational “How does this kind of product work?” | 7% | 8% |
Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology
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