Expedia vs Tripadvisor
AI visibility head-to-head, Hotel & Travel Booking — run #75 (2026-08-01). Expedia leads with statistical confidence (non-overlapping 95% CIs).
Expedia · leads
41.2
95% CI38.8–43.3
Industry rank#3
perplexity35.1
openai-search37.3
google44.1
google-search43.1
openai41.1
anthropic38.2
vs
Tripadvisor
12.6
95% CI10.7–14.3
Industry rank#13
perplexity15.1
openai-search11.3
google11.8
google-search14.7
openai12.6
anthropic12.9
By question type
Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.
| Question type | Expedia | Tripadvisor |
|---|---|---|
| Recommendations “What's the best option for me?” | 50% | 11% |
| Comparisons “How do the top options stack up?” | 43% | 13% |
| Ready to buy “Which one should I actually get?” | 57% | 7% |
| Problem-solving “I have this problem — what fixes it?” | 56% | 2% |
| Informational “How does this kind of product work?” | 23% | 6% |
Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology
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