Cash App Taxes vs IRS Free File

AI visibility head-to-head, Tax Software — run #78 (2026-08-01). IRS Free File leads with statistical confidence (non-overlapping 95% CIs).

Cash App Taxes

28.0

95% CI25.6–30.7

Industry rank#6

perplexity25.6

google-search32.3

openai-search21.4

google35.9

openai26.1

anthropic25.5

IRS Free File · leads

41.0

95% CI38.0–43.2

Industry rank#3

perplexity41.3

google-search35.1

openai-search40.9

google34.3

openai42.9

anthropic40.6

By question type

Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.

Question type	Cash App Taxes	IRS Free File
Recommendations “What's the best option for me?”	43%	36%
Comparisons “How do the top options stack up?”	15%	15%
Ready to buy “Which one should I actually get?”	33%	36%
Problem-solving “I have this problem — what fixes it?”	47%	60%
Informational “How does this kind of product work?”	6%	39%

Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology

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