← Running Shoes

ASICS vs Under Armour

AI visibility head-to-head, Running Shoes — run #68 (2026-08-01). ASICS leads with statistical confidence (non-overlapping 95% CIs).

ASICS · leads

38.9
95% CI36.4–41.3
Industry rank#3
perplexity39.7
google44.0
openai37.3
anthropic38.5
vs

Under Armour

19.2
95% CI13.5–23.5
Industry rank#9
perplexity17.8
google15.6
openai19.7
anthropic26.2

By question type

Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.

Question typeASICSUnder Armour
Recommendations
“What's the best option for me?”
87%0%
Comparisons
“How do the top options stack up?”
23%10%
Ready to buy
“Which one should I actually get?”
45%0%
Problem-solving
“I have this problem — what fixes it?”
43%0%
Informational
“How does this kind of product work?”
31%0%

Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology

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