Running Shoes

ASICS vs Saucony

AI visibility head-to-head, Running Shoes — run #68 (2026-08-01). Current scores are statistically indistinguishable (overlapping 95% CIs).

ASICS

38.9
95% CI36.441.3
Industry rank#3
perplexity39.7
google44.0
openai37.3
anthropic38.5
vs

Saucony

37.7
95% CI35.440.4
Industry rank#5
perplexity29.3
google37.9
openai38.9
anthropic29.5

Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.

Question typeASICSSaucony
Recommendations
What's the best option for me?
87%73%
Comparisons
How do the top options stack up?
23%11%
Ready to buy
Which one should I actually get?
45%49%
Problem-solving
I have this problem — what fixes it?
43%37%
Informational
How does this kind of product work?
31%39%

Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology

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