Apple (MacBook) vs Microsoft (Surface)
AI visibility head-to-head, Laptops — run #80 (2026-08-01). Apple (MacBook) leads with statistical confidence (non-overlapping 95% CIs).
Apple (MacBook) · leads
55.1
95% CI52.3–58.0
Industry rank#1
perplexity46.8
openai54.8
anthropic46.6
google60.9
vs
Microsoft (Surface)
18.0
95% CI15.6–20.3
Industry rank#7
perplexity19.1
openai18.1
anthropic17.7
google17.4
By question type
Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.
| Question type | Apple (MacBook) | Microsoft (Surface) |
|---|---|---|
| Recommendations “What's the best option for me?” | 82% | 13% |
| Comparisons “How do the top options stack up?” | 51% | 20% |
| Ready to buy “Which one should I actually get?” | 28% | 2% |
| Problem-solving “I have this problem — what fixes it?” | 43% | 8% |
| Informational “How does this kind of product work?” | 60% | 11% |
Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology
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