Ally Bank vs Marcus by Goldman Sachs
AI visibility head-to-head, Consumer Banking — run #76 (2026-08-01). Ally Bank leads with statistical confidence (non-overlapping 95% CIs).
Ally Bank · leads
31.9
95% CI29.3–34.2
Industry rank#2
perplexity25.9
openai-search27.3
google-search39.3
openai29.7
anthropic34.6
google40.0
vs
Marcus by Goldman Sachs
18.1
95% CI15.6–20.5
Industry rank#8
perplexity25.7
openai-search23.8
google-search20.1
openai16.9
anthropic19.1
google19.7
By question type
Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.
| Question type | Ally Bank | Marcus by Goldman Sachs |
|---|---|---|
| Recommendations “What's the best option for me?” | 58% | 17% |
| Comparisons “How do the top options stack up?” | 25% | 11% |
| Ready to buy “Which one should I actually get?” | 18% | 4% |
| Problem-solving “I have this problem — what fixes it?” | 29% | 7% |
| Informational “How does this kind of product work?” | 22% | 10% |
Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology
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