Airbnb vs Vrbo
AI visibility head-to-head, Hotel & Travel Booking — run #75 (2026-08-01). Airbnb leads with statistical confidence (non-overlapping 95% CIs).
Airbnb · leads
43.4
95% CI41.1–45.9
Industry rank#2
perplexity39.8
openai-search41.7
google41.2
google-search41.6
openai44.6
anthropic40.2
vs
Vrbo
25.5
95% CI22.9–28.1
Industry rank#5
perplexity26.3
openai-search25.8
google27.9
google-search27.3
openai24.8
anthropic24.4
By question type
Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.
| Question type | Airbnb | Vrbo |
|---|---|---|
| Recommendations “What's the best option for me?” | 38% | 27% |
| Comparisons “How do the top options stack up?” | 20% | 20% |
| Ready to buy “Which one should I actually get?” | 48% | 40% |
| Problem-solving “I have this problem — what fixes it?” | 43% | 15% |
| Informational “How does this kind of product work?” | 61% | 3% |
Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology
Wondering how your own brand stacks up?
See exactly what ChatGPT, Claude, Gemini, and Perplexity say about any brand — yours, a client's, a rival's. Free baseline scan, no credit card.
Scan your brand free →