ActiveCampaign vs Pipedrive
AI visibility head-to-head, CRM / Sales Software — run #65 (2026-08-01). Pipedrive leads with statistical confidence (non-overlapping 95% CIs).
ActiveCampaign
22.4
95% CI19.7–24.9
Industry rank#9
perplexity22.3
google-search22.6
openai-search21.8
openai23.9
anthropic15.4
google19.6
vs
Pipedrive · leads
49.1
95% CI46.3–51.5
Industry rank#2
perplexity46.2
google-search45.5
openai-search48.1
openai50.0
anthropic47.9
google46.9
By question type
Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.
| Question type | ActiveCampaign | Pipedrive |
|---|---|---|
| Recommendations “What's the best option for me?” | 13% | 55% |
| Comparisons “How do the top options stack up?” | 12% | 40% |
| Ready to buy “Which one should I actually get?” | 13% | 67% |
| Problem-solving “I have this problem — what fixes it?” | 7% | 48% |
| Informational “How does this kind of product work?” | 9% | 81% |
Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology
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