Password Managers

1Password vs Apple Passwords

AI visibility head-to-head, Password Managers — run #84 (2026-08-01). 1Password leads with statistical confidence (non-overlapping 95% CIs).

1Password · leads

52.9
95% CI50.055.5
Industry rank#2
perplexity48.0
openai50.1
anthropic53.1
google63.6
vs

Apple Passwords

20.2
95% CI18.022.3
Industry rank#6
perplexity18.7
openai19.1
anthropic18.8
google25.0

Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.

Question type1PasswordApple Passwords
Recommendations
What's the best option for me?
89%23%
Comparisons
How do the top options stack up?
34%11%
Ready to buy
Which one should I actually get?
75%11%
Problem-solving
I have this problem — what fixes it?
61%28%
Informational
How does this kind of product work?
48%12%

Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology

Wondering how your own brand stacks up?

See exactly what ChatGPT, Claude, Gemini, and Perplexity say about any brand — yours, a client's, a rival's. Free baseline scan, no credit card.