Norton #4 in Antivirus Software
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Score over time
Shaded band = 95% bootstrap confidence interval. Orange markers = methodology events (model releases, panel versions). How this works
By model
ChatGPT (OpenAI)
Claude (Anthropic)
Gemini (Google)
Perplexity
By question type
Where Norton shows up, by the intent behind the question. Every antivirus software panel asks the same balanced mix — 10 prompts per type — so these rates are directly comparable. A gap here (strong on recommendations, invisible on comparisons) is where AI visibility is being won or lost.
| Question type | Mentioned | Recommended |
|---|---|---|
| Recommendations “What's the best option for me?” | 41% | |
| Comparisons “How do the top options stack up?” | 18% | |
| Ready to buy “Which one should I actually get?” | 36% | |
| Problem-solving “I have this problem — what fixes it?” | 3% | |
| Informational “How does this kind of product work?” | 3% |
What the AIs say
Real answers from the latest measurement in which Norton appeared — the receipts behind the score.
Claude (Anthropic) · listed #1
"What antivirus solution would you suggest for a Chromebook?"
…* — School or work Chromebooks might have specific compliance requirements ## Practical Recommendations - **Skip traditional AV suites** (Norton, McAfee, etc.)—they add overhead without much benefit and sometimes aren't even fully functional on ChromeOS - **Use Google Play Protect** (built-in, scans Android apps automatica…
Gemini (Google) · listed #1
"With modern operating systems, do we even still need antivirus programs today?"
…# 1. Built-In Security Has Become Outstanding In the early 2000s, Windows security was notoriously weak, making third-party antivirus (like Norton or McAfee) a necessity. Today, the built-in protections are world-class. * **Windows Defender (Microsoft Defender):** Once a basic tool, Defender is now one of the best antivir…
ChatGPT (OpenAI) · recommended · listed #1
"I want to buy antivirus protection for my whole family's devices, what plan should I get?"
…ivirus capabilities, but many vendors offer safe-browsing and anti-phishing for iOS. - Parental controls — required if you have young kids (Norton, Bitdefender, Kaspersky have robust tools). - VPN and privacy features — included in some packages (Norton, Bitdefender, some McAfee plans). - Identity-theft/monitoring — availabl…
Perplexity · recommended · listed #1
"How does Norton compare to Bitdefender for overall protection?"
For **overall protection**, **both Norton and Bitdefender are top-tier**, and the gap is small enough that many reviews call it a tie or nearly a tie.[1][15] If you want the *slight edge in malware detection and preventio…
Where the AIs get it from
Domains cited by search-backed answers that mentioned Norton (90 answers, 2026-08-01). Your own domain is highlighted — presence in the others is the GEO opportunity.
| Cited domain | Answers citing it |
|---|---|
| reddit.com | 84 |
| youtube.com | 78 |
| security.org | 66 |
| pcmag.com | 60 |
| cybernews.com | 54 |
| safetydetectives.com | 45 |
| tomsguide.com | 37 |
| techradar.com | 35 |
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Head-to-head: Norton vs Microsoft Defender · Norton vs Bitdefender · Norton vs Malwarebytes — or the full Antivirus Software leaderboard.
Data from run #89. Methodology