Vanguard vs Webull
AI visibility head-to-head, Online Brokers & Investing — run #77 (2026-08-01). Vanguard leads with statistical confidence (non-overlapping 95% CIs).
Vanguard · leads
30.3
95% CI27.8–32.7
Industry rank#3
perplexity22.8
openai-search28.9
google-search33.7
anthropic26.4
google36.8
openai29.4
vs
Webull
16.4
95% CI14.2–18.4
Industry rank#8
perplexity18.8
openai-search13.4
google-search21.0
anthropic13.6
google23.7
openai14.3
By question type
Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.
| Question type | Vanguard | Webull |
|---|---|---|
| Recommendations “What's the best option for me?” | 43% | 15% |
| Comparisons “How do the top options stack up?” | 11% | 10% |
| Ready to buy “Which one should I actually get?” | 26% | 6% |
| Problem-solving “I have this problem — what fixes it?” | 35% | 15% |
| Informational “How does this kind of product work?” | 19% | 17% |
Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology
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