Vanguard vs Wealthfront
AI visibility head-to-head, Online Brokers & Investing — run #77 (2026-08-01). Vanguard leads with statistical confidence (non-overlapping 95% CIs).
Vanguard · leads
30.3
95% CI27.8–32.7
Industry rank#3
perplexity22.8
openai-search28.9
google-search33.7
anthropic26.4
google36.8
openai29.4
vs
Wealthfront
18.5
95% CI16.4–20.5
Industry rank#7
perplexity15.5
openai-search18.9
google-search19.8
anthropic15.6
google24.5
openai17.2
By question type
Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.
| Question type | Vanguard | Wealthfront |
|---|---|---|
| Recommendations “What's the best option for me?” | 43% | 27% |
| Comparisons “How do the top options stack up?” | 11% | 10% |
| Ready to buy “Which one should I actually get?” | 26% | 14% |
| Problem-solving “I have this problem — what fixes it?” | 35% | 22% |
| Informational “How does this kind of product work?” | 19% | 8% |
Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology
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