← Airlines (US)

Southwest Airlines vs Spirit Airlines

AI visibility head-to-head, Airlines (US) — run #74 (2026-08-01). Current scores are statistically indistinguishable (overlapping 95% CIs).

Southwest Airlines

30.0
95% CI27.4–32.5
Industry rank#3
perplexity25.7
openai-search28.6
openai29.8
google-search35.2
anthropic30.6
google31.8
vs

Spirit Airlines

25.9
95% CI23.7–28.3
Industry rank#4
perplexity17.8
openai-search23.3
openai25.6
google-search25.1
anthropic26.5
google29.0

By question type

Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.

Question typeSouthwest AirlinesSpirit Airlines
Recommendations
“What's the best option for me?”
46%11%
Comparisons
“How do the top options stack up?”
22%20%
Ready to buy
“Which one should I actually get?”
25%19%
Problem-solving
“I have this problem — what fixes it?”
32%38%
Informational
“How does this kind of product work?”
8%10%

Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology

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