Shopify (websites) vs Wix
AI visibility head-to-head, Website Builders — run #82 (2026-08-01). Wix leads with statistical confidence (non-overlapping 95% CIs).
vs
By question type
Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.
| Question type | Shopify (websites) | Wix |
|---|---|---|
| Recommendations “What's the best option for me?” | 46% | 86% |
| Comparisons “How do the top options stack up?” | 13% | 80% |
| Ready to buy “Which one should I actually get?” | 60% | 72% |
| Problem-solving “I have this problem — what fixes it?” | 30% | 64% |
| Informational “How does this kind of product work?” | 30% | 55% |
Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology
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