← Online Brokers & Investing

Merrill Edge vs Charles Schwab

AI visibility head-to-head, Online Brokers & Investing — run #77 (2026-08-01). Charles Schwab leads with statistical confidence (non-overlapping 95% CIs).

Merrill Edge

9.1
95% CI6.5–12.5
Industry rank#12
perplexity12.7
openai-search16.9
google-search15.3
anthropic7.5
google6.5
openai9.7
vs

Charles Schwab · leads

39.4
95% CI36.8–41.9
Industry rank#2
perplexity38.0
openai-search36.7
google-search47.0
anthropic42.4
google51.3
openai35.8

By question type

Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.

Question typeMerrill EdgeCharles Schwab
Recommendations
“What's the best option for me?”
3%71%
Comparisons
“How do the top options stack up?”
0%60%
Ready to buy
“Which one should I actually get?”
1%28%
Problem-solving
“I have this problem — what fixes it?”
3%51%
Informational
“How does this kind of product work?”
3%33%

Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology

Wondering how your own brand stacks up?

See exactly what ChatGPT, Claude, Gemini, and Perplexity say about any brand — yours, a client's, a rival's. Free baseline scan, no credit card.