M1 Finance vs Charles Schwab
AI visibility head-to-head, Online Brokers & Investing — run #77 (2026-08-01). Charles Schwab leads with statistical confidence (non-overlapping 95% CIs).
M1 Finance
16.0
95% CI13.3–18.5
Industry rank#9
perplexity26.7
openai-search17.3
google-search18.7
anthropic20.2
google14.7
openai15.3
vs
Charles Schwab · leads
39.4
95% CI36.8–41.9
Industry rank#2
perplexity38.0
openai-search36.7
google-search47.0
anthropic42.4
google51.3
openai35.8
By question type
Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.
| Question type | M1 Finance | Charles Schwab |
|---|---|---|
| Recommendations “What's the best option for me?” | 10% | 71% |
| Comparisons “How do the top options stack up?” | 10% | 60% |
| Ready to buy “Which one should I actually get?” | 3% | 28% |
| Problem-solving “I have this problem — what fixes it?” | 5% | 51% |
| Informational “How does this kind of product work?” | 1% | 33% |
Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology
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