Hawaiian Airlines vs Southwest Airlines
AI visibility head-to-head, Airlines (US) — run #74 (2026-08-01). Southwest Airlines leads with statistical confidence (non-overlapping 95% CIs).
Hawaiian Airlines
16.6
95% CI13.3–20.0
Industry rank#10
perplexity15.1
openai-search22.4
openai16.4
google-search16.0
anthropic20.9
google16.6
vs
Southwest Airlines · leads
30.0
95% CI27.4–32.5
Industry rank#3
perplexity25.7
openai-search28.6
openai29.8
google-search35.2
anthropic30.6
google31.8
By question type
Share of answers mentioning each brand, split by the intent behind the question. The panel asks 10 prompts of each type, so a lead here shows where one brand wins — not just that it wins overall.
| Question type | Hawaiian Airlines | Southwest Airlines |
|---|---|---|
| Recommendations “What's the best option for me?” | 7% | 46% |
| Comparisons “How do the top options stack up?” | 10% | 22% |
| Ready to buy “Which one should I actually get?” | 2% | 25% |
| Problem-solving “I have this problem — what fixes it?” | 5% | 32% |
| Informational “How does this kind of product work?” | 1% | 8% |
Bold marks the higher point estimate; the headline verdict above uses non-overlapping confidence intervals. Methodology
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